 | You can use any combination of selection options to narrow your search for courses. You must choose at least one subject. Multiple subjects can be selected by dragging the mouse over two or more courses, or holding the Ctrl key while clicking on desired subjects. When selecting by course number range, you must enter a low and a high number. When your selection is complete, choose Get Courses to perform the search. |
| MKTG 4460 - GLOBAL MARKETING |
|
Prerequisite: MKTG 2110 or MKTG 3110 with a grade of C or better. Open to juniors and seniors only. International/multicultural course (I). (Same as INTL 4460.) Exposes students to the theoretical and political considerations of marketing goods and services on a global basis. An analysis is made of the social, cultural, and economic impact of multinational operations on strategic market planning. The problems in obtaining and analyzing international market data are explored in depth. 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture (do not use) Business Division Business Studies Department Course Attributes: International/Multicultural -I |
 |