You can use any combination of selection options to narrow your search for courses. You must choose at least one subject. Multiple subjects can be selected by dragging the mouse over two or more courses, or holding the Ctrl key while clicking on desired subjects. When selecting by course number range, you must enter a low and a high number. When your selection is complete, choose Get Courses to perform the search. |
MKTG 3210 - MARKETING RESEARCH |
Prerequisite:MKTG 2110 or MKTG 3110 and BSNS 2120 with a grade of C or better. Open only to juniors or seniors. Marketing research is concerned with the acquisition and analysis of data which provides marketers with the information necessary for decision making and the effective planning, analysis and control of the business enterprise. Major emphasis is on the understanding of the modern research process. Students undertake a comprehensive research project. 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture (do not use) Business Division Business Studies Department |