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| HTMS 3129 - DESTINATION MANAGEMENT |
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Prerequisite: HTMS 2143
This course examines both the management and marketing relevant to hospitality and tourism destination organizations. Course themes relate to the planning, implementation and evaluation, along with the operation of, destination management and marketing organizations in a globally competitive marketplace.
4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture (do not use) Business Division Hosp & Tourism Mgmt Studies Department |
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