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| MKTG 4727 - CURRENT TOPICS IN MARKETING |
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Prerequisite: MKTG 3110 or MKTG 2110 with a grade of C or better. Enlightens students about contemporary topics that are reshaping marketing practice. Books by renowned marketing strategists and futurists as well as casebooks about successful companies provide the basis for thought provoking discussions. 4.000 Credit hours 4.000 Other hours Levels: Undergraduate Schedule Types: Lecture (do not use), Seminar (do not use), Tutorial Business Division Business Studies Department |
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