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| MKTG 3116 - CONSUMER BEHAVIOR |
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Prerequisite: MKTG 2110 or MKTG 3110 or HTMS 3101 with a grade of C or better. Examines the influences affecting purchasing behavior of individuals as consumers. Emphasis is placed on the integration of social science theory with the strategic marketing process. Research methodology as it applies to consumer motivation and behavior is also covered. Faculty: STAFF 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture (do not use) Business Division Business Studies Department |
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