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BSNS 5220 - APPLIED MARKETING MANAGEMENT |
Prerequisite: BSNS 5005 or MKTG 3110 or MKTG 2110 with a grade of "C" or better. Students will explore and apply advanced concepts and practices of modern marketing management within domestic and global businesses in order to participate in company marketing activities including the preparation of marketing plans. Faculty: W. PAINE, K. STEWART 3.000 Credit hours 3.000 Lecture hours Levels: Graduate Schedule Types: Lecture (do not use) Business Division Business Studies Department |