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| MKTG 4460 - GLOBAL MARKETING |
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Prerequisite: MKTG 2110 or MKTG 3110 with a grade of C or better. Open to juniors and seniors only. International/multicultural course (I). (Same as INTL 4460.) Exposes students to the theoretical and political considerations of marketing goods and services on a global basis. An analysis is made of the social, cultural, and economic impact of multinational operations on strategic market planning. The problems in obtaining and analyzing international market data are explored in depth. 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture (do not use) Business Division Business Studies Department Course Attributes: International/Multicultural -I Restrictions: Must be enrolled in one of the following Classifications: Senior Junior Prerequisites: Undergraduate level MKTG 3110 Minimum Grade of C or Undergraduate level MKTG 2110 Minimum Grade of C |
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