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| MKTG 3475 - DIRECT MARKETING FOR THE DIGITAL AGE |
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Prerequisite:MKTG 2110 or MKTG 3110 with a grade of C or better. This course describes how Marketers develop and execute programs using Direct Marketing, e-Commerce and Social Media from an integrated Marketing communications perspective. Content includes major direct Marketing Media: mobile, mail, broadcast, print, e-mail, telemarketing, etc. The measurability and accountability of each will also be covered. 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture (do not use) Business Division Business Studies Department Prerequisites: Undergraduate level MKTG 3110 Minimum Grade of C or Undergraduate level MKTG 2110 Minimum Grade of C |
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