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| MKTG 2110 - MARKETING PRINCIPLES |
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Provides an overview of the marketing process- the creation of goods and services in response to consumer wants and needs. Topics focus on the marketing function within business firms and non-profit organizations in both domestic and global environments. 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture (do not use) Business Division Business Studies Department |
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