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| HTMS 3101 - MARKETING PRINCIPLES |
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Student cannot get credit for both HTMS 3101 AND MKTG 3110 or MKTG 2110. Provides an overview of the marketing process-the creation of goods and services in response to consumer wants and needs. Topics focus on the marketing function within business firms and non-profit organizations in both domestic and global environments.
4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture (do not use) Business Division Hosp & Tourism Mgmt Studies Department Restrictions: May not be enrolled as the following Classifications: First-Year |
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